Transcend Your Senses / Tucson Symphony Orchestra
In a world where media playlists are endless but lifeless and live arts attendance is dwindling, the challenge was to remind people of the magic you can only experience IRL.
We swapped the stiff, black-tie associations of classical music for evocative, textural imagery and copy that felt more like an acid trip than a typical night out — sensory transcendence.
To reintroduce the community to this reimagined brand, we went beyond the concert hall including an art activation, Momento Cósmico, that stopped people in their tracks. A futuristic monolithic sculpture, both alien and undeniably of the desert and an interactive portal into the symphony’s world. Climb inside to experience an explosion of light and immersive orchestral sound, a cosmic collision of art and music.
- brand strategy
- design system
- creative concept
- art activation
- media plan
- merch drops
- materials design
- streetcar ads
- social ads
