Bank Like You Live Here / Vantage West

The challenge: convincing Southern Arizonans that their money has power, and that banking locally strengthens the community they call home.

We leaned into the essence of Southern Arizona itself, crafting a narrative that felt as rooted and resilient as a saguaro cactus. By aligning Vantage West with the vibrant cultural symbols that define the region, we created a natural logic — If you live here, you bank with us. That’s just what Southern Arizonans do.

With its energetic, colorful tone and playful nods to the desert’s unique mix of Mexican and Native influences, this campaign became more than a tagline. It was a cultural statement, a rallying cry for community resilience in a world that takes more than it gives.

• creative concept
• media plan
• commercial spot
• mural project
• photo library
• billboards
• direct mail