Through our research, it was evident that a “local chef” preparing your meal was not enough of a value-add to shift user behavior away from other quick and cheap meal delivery options. However, there was tremendous value in the idea of a “chef-prepared” meal and the direct correlation it had to quality, freshness, and uniqueness.
Therefore, offering another commoditized single meal delivery service was not going to be sustainable. In order to be profitable and scale, we determined that HUNGRY needed to shift its business model from delivering individual meals to multiple locations to delivering a larger quantity of meals to a single location while also infusing the chef’s story into the overall customer experience.
As a result of our insights and strategic recommendations, HUNGRY found product/market fit, pivoting from a home-cooked meal delivery service to a chef-prepared office catering experience, all while staying true to their original mission and purpose — to help chefs supplement their income and build their brand while giving users healthier and tastier options.
“[BRINK] uncovered a critical pivot we needed to make to our business model in the early stages and position in the market. Their hands-on approach discovered unexpected insights that helped us to clarify a long-term vision and more impactful value proposition.”
– Shy Pahlevani, Co Founder HUNGRY
Today, HUNGRY is using their technology and service to disrupt the $25 billion dollar business and events catering market. They have a vast network of independent chefs using their platform to sell their cuisines to corporate customers and hundreds of leading organizations using their platform to give their employees better lunch options.
Since working with us, they have expanded into new markets including Philadelphia, Atlanta, and Boston and raised $8 million in Series A and $20 million in Series B funding from celebrity investors.