The historic Hotel Congress has been an anchor to downtown Tucson for 100 years. With two restaurants, a club, multiple event spaces and an array of hip rooms, they needed an effective website experience that was easy to maintain and integrated with all the various booking and event systems.
BRINK developed a stunning, mobile-first website built on a reworked content strategy that gave users multiple ways to explore all the businesses and events available on the Hotel Congress grounds. In addition, BRINK shot custom video and photography to bring the site to life.
TeamPeople had seen tremendous growth and needed a digital presence that better reflected the nature of their professional media staffing and management services. Inspired by the concept of “people don’t buy what you do – they buy why you do it,” BRINK not only crafted an effective website but helped the organization better understand how to position itself online and tell its brand story through the development of key brand messaging points and a brand video.
“The website re-design presented an opportunity to refine our message, brighten the brand image and provide a seamless user experience. With BRINK’s collaboration and unmatched creativity, we’ve surpassed this vision.”
— Courtney Gacona, Marketing Lead, TeamPeople
The UN Foundation was concerned about the adverse global impact the results of the 2016 elections might have. They needed to engage globally-minded voters to turn out and participate.
BRINK developed a series of 3 motion graphics videos for distribution on social media, under a newly created surrogate account called “Revolution Nation”. Our pieces were shared over 500 times leading to 150,000 organic views on Facebook.
Uber has a perception problem: they often struggle to shed their yuppy, black car origins and be seen as a viable public transportation alternative for all socioeconomic classes. Our goal with this website was to tell the story of transit islands and how Uber is filling the gaps and making transportation more accessible.
This rapid, 3-week build demonstrates our ability to help shape advocacy stories quickly and poignantly and to develop interactive visualizations to make data more enjoyable to consume.
BRINK was commissioned by NASA and the University of Arizona Lunar & Planetary Laboratory to plan, design and develop a new website for the OSIRIS-REx Asteroid Sample Return Mission. The mission team uses the website primarily for publishing mission updates, releasing images and other scientific data to the general public, with a digital strategy for getting users involved by promoting both shareable content and engagement activities.
“The OSIRIS-REx mission is grateful to BRINK for their outstanding efforts in designing and building our new mission website. The team at BRINK tackled the complex task of communicating our mission objectives and design in an entertaining and interactive way. We look forward to continued collaboration with this great team.”
– Dante Lauretta, Professor of Planetary Science in the Lunar and Planetary Laboratory at the University of Arizona, and Principal Investigator for the NASA OSIRIS-REx Asteroid Sample Return Mission.
BRINK made a set of no nonsense voter guides for Arizona’s 2018 election, and *gasp* in a format that’s not a 50 page PDF full of dry candidate information. Instead quick, clear videos on IGTV designed for watching at work, or in bed, or in line at the coffee shop, or on the toilet (but not while driving!). All nonpartisan without insulting your intelligence or putting you to sleep.
The guides won a prestigious Reed Award for Best Use of Technology in Get Out The Vote (GOTV) and served as proof of concept for the BRINK Foundation in support of its mission to use design and technology to combat disinfomation and promote civic engagement online.
BRINK developed a consistent flow of engaging content that promotes organic interaction and sharing to aid in recruitment and retention of National Guard soldiers. Our 3 year partnership included development of a wide variety of creative media such as: image macros, infographics, microsites, videos and games.
One notable campaign was a partnership with the major blockbuster film Man of Steel, for which we developed content that ranged from workout sessions with the film’s star Henry Cavill to a motion graphic novel that BRINK conceived and brought to life in coordination with artists from DC Comics — now officially part of the Superman canon.
Over the first year we achieved a whopping 489% increase in engagements through social channels generating hundreds of millions of impressions with our numerous campaigns. This generated a consistent stream of recruitment conversations with local offices and empowered the community to take pride in their service, ultimately bolstering retention rates.
With a podcast that reaches nearly a quarter million listeners per quarter, and a successful consulting practice to help businesses become more sustainable, Mrs. Green’s World came to BRINK to make the leap into a full, mixed media company.
Our process with them helped nail down a unique, quirky brand aesthetic to match the energy of “Mrs. Green” and a content organization that worked both vertically through a traditional site hierarchy and horizontally through media and category grouping. The new website elevated Mrs. Green’s World on a global scale as an important voice in the environmental movement.
TENWEST Festival is an annual event in Southern Arizona that features dozens of diverse speakers and experiences on a variety of topics. This year, with the University of Arizona signing on as a title sponsor, the TENWEST team integrated BRINK as a partner to reboot the festival and give it the focus brand strategy it lacked.
Our challenge: how do we break from our filter bubble and reach a more diverse audience beyond the startup and tech scene? How do we find the common thread that unites all of our events?
After conducting depth interviews with community stakeholders, we identified a key insight: Southern Arizona is brimming with creative thinkers uniquely suited to tackle the grand challenges facing our community and the planet, but siloes have created barriers between those with the big ideas and those who desire to help put those ideas into action.
The brand story we built was around the concept that TENWEST works to break those barriers and put our region’s great strengths to work in making a substantial and lasting impact. It’s a destination for discovery, inspiration and connection.
“We help the curious and the impassioned solve the great challenges facing our community by inspiring ideas and facilitating connections that empower them to act.”
Public Interest Registry is a nonprofit organization charged with administering the dot-org top level domain name. To celebrate the 30th anniversary of the first dot-org, BRINK conceived, designed and developed a campaign microsite that visualized a time machine, looking back at all the milestone websites that have used the dot-org.
This project gave us the freedom to invent new ideas and work with stakeholders to come up with unique ways to tell their story.
Arguably the most discussed independent film of 2012 was the Harmony Korine flick Spring Breakers starring James Franco, Selena Gomez and Vanessa Hudgens. Before the film even had distribution, BRINK was feeding the buzz machine via Twitter, Facebook and Tumblr campaigns and an official site for the movie. We packaged on set photos, videos and posters and carefully seeded them, receivings millions of impressions as they spread throughout entertainment industry blogs, celebrity fan sites and personal social media accounts.
The Labs division of PayPal was formed to develop a variety of applications with the goal of generating buzz around the use of the popular payment processor, particularly on social media platforms such as MySpace and Facebook. BRINK collaborated with the Labs team to develop a handful of applications.
Our social media “giving badges” allowed users to set up goal-driven donation campaigns and have their friends share the badges on their own profiles to grow the campaign’s reach. The badges were utilized by most of the major candidates during the 2008 presidential primary season, including Barack Obama, and were also used by major charities such as the Red Cross and thousands of individual users.
The Portable Storefront enabled users to set up surprisingly complex web stores elegantly packed within widget-sized embeddable code snippets that could be used on blogs, social media platforms, and personal websites. Entrepreneur magazine named this app one of the top 3 embeddable shopping carts on the web (and BRINK’s own shopping cart product e-junkie was right there with it).
BRINK worked with photographer Jeff Smith to create an immersive piece of web art using his stunning Arizona lightning shots. The piece was a prestigious WEBBY honoree in the Art category.
The Alec Ross’ campaign team approached BRINK to develop digital content that supports and promotes Alec as a tech forward, Democratic Gubernatorial candidate in the state of Maryland for the 2018 election.
Alec and his team understood the value and impact that a well executed digital campaign can have and chose to go all in on that approach. BRINK supported by developing an ongoing content development pipeline, with strategic and creative executions such as GIFs, animations, studio video pieces, cartoons, illustrations, etc., all hyper-targeted to dozens of audience segments and served through paid social media channels.
BRINK’s creative pieces not only spread name recognition — as they stood out from the typical, dry political content — but maximized results for engagement and impressions. Some highlights include:
Let’s see if we are the right fit.