Words Musing from the BRINK

It’s Time To Talk About Conspiracy Theories

  • Ideas
  • By BRINK

It is the evening of March 8th, 1971. At Madison Square Garden, Muhammad Ali and Joe Frazier meet in the ring for the first time. Billed as the “Fight of the Century,” this boxing match is often remembered as a cultural flashpoint; a singular event that became emblematic of the deep political and social divides […]

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For Whom Does Your Rainbow Flag Wave?

  • News
  • By Luc Goodhart

In the early hours of June 28th, 1969, NYPD raided the Stonewall Inn gay bar in Manhattan’s West Village, sparking a series of riots and ultimately coalescing a broader national movement called, at the time, the gay liberation movement. The following year, marches commemorating the riots and the queer agitators who incited them were held, […]

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Cookiepocolypse: A New Beginning?

  • Ideas
  • By Sierra Bourne

Another existential threat? In the form of cookies?? You might be picturing cookies raining from the sky, à la Cloudy With a Chance of Meatballs, or maybe your cookie catastrophe features a giant, fuzzy blue Cookie Monster raging through the city. If you’re a digital marketer, you’re probably imagining a less fantastical, potentially jobless dystopia.  […]

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Subvert This Trend

  • Ideas
  • By BRINK

This week we launched our new brand campaign for Vantage West Credit Union, the somewhat cheeky, yet delightful “Not a Bank Ad”. While this concept has been baking in the oven for the last 5 months we started to notice a growing trend of subversive advertising. Obviously subversion is nothing new, but lately it feels like the most impactful creative […]

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You Are Essential

  • Ideas
  • By Joshua Belhumeur

Feels like the light at the end of the tunnel is growing brighter. Sure, you can worry about new variants and anti-vaxxers and the next virus round the bend, but Dr. Fauci said I can hang out with my nose out when outside and even go maskless with a small group of vaxxed up peeps […]

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Where Good Ideas Come From

  • Ideas
  • By Joshua Belhumeur

Neuroscientist Rex Jung defines creativity as “the process of making something both novel and useful.” Without usefulness, nothing matters. Without novelty, nobody cares. So how do we go about finding creative ideas? Great ideas often feel like magic. That’s because creative thoughts originate in your unconscious brain then literally burst into your consciousness, the so-called […]

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Logos are trending…again

  • Ideas
  • By Joshua Belhumeur

For 25 years, logo design has consistently trended toward flexibility, precision and clarity. A logo that works in any context: across social media, mobile apps, websites, print materials, video, signage, and merch. A logo that is elegant in its simplicity, never getting in the way of the story around it. This has resulted in what […]

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Gone in a Flash

  • Ideas
  • By Joshua Belhumeur

With all the…we’ll just call them “current events”…going on you may have missed that Adobe officially dropped Flash this year. I would be remiss if I didn’t give it a proper sendoff. Flash paved our path and paid our bills at BRINK for a decade. We got a couple of Webby nominations because of our […]

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2020: The Year the World Went Digital

  • News
  • By Molly Ragan

This year more than ever, the Internet has been essential in keeping us connected. With our physical worlds shrinking from lockdown restrictions and quarantine measures, digital platforms have allowed us to stay in touch with what now lies beyond our reach. From Zoom Thanksgivings with extended family to GrubHub deliveries from our favorite local restaurants, we are effortlessly able to bring […]

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BRINK says goodbye to 2020

  • News
  • By BRINK

So I’m supposed to share a few memes and overplayed jokes about how shitty this year has been. Or perhaps go on an indignant rant about politicians and Karens and corruption and corporatism and the decline of community and did you see what Trump said now? But not today. Today we celebrate. Before I continue, […]

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