Words Musing from the BRINK

Cookiepocolypse: A New Beginning?

  • Ideas
  • By Sierra Bourne

Another existential threat? In the form of cookies?? You might be picturing cookies raining from the sky, à la Cloudy With a Chance of Meatballs, or maybe your cookie catastrophe features a giant, fuzzy blue Cookie Monster raging through the city. If you’re a digital marketer, you’re probably imagining a less fantastical, potentially jobless dystopia.  […]

Learn More

Subvert This Trend

  • Ideas
  • By BRINK

This week we launched our new brand campaign for Vantage West Credit Union, the somewhat cheeky, yet delightful “Not a Bank Ad”. While this concept has been baking in the oven for the last 5 months we started to notice a growing trend of subversive advertising. Obviously subversion is nothing new, but lately it feels like the most impactful creative […]

Learn More

2020: The Year the World Went Digital

  • News
  • By Molly Ragan

This year more than ever, the Internet has been essential in keeping us connected. With our physical worlds shrinking from lockdown restrictions and quarantine measures, digital platforms have allowed us to stay in touch with what now lies beyond our reach. From Zoom Thanksgivings with extended family to GrubHub deliveries from our favorite local restaurants, we are effortlessly able to bring […]

Learn More

BRINK says goodbye to 2020

  • News
  • By BRINK

So I’m supposed to share a few memes and overplayed jokes about how shitty this year has been. Or perhaps go on an indignant rant about politicians and Karens and corruption and corporatism and the decline of community and did you see what Trump said now? But not today. Today we celebrate. Before I continue, […]

Learn More

Purpose is a Privilege

  • Ideas
  • By Sierra Bourne

At BRINK, we “Design on Purpose,” using technology & design to elevate our clients, communities, and culture. For us and our clients, it’s not just about profit. It’s about changing hearts and minds around causes we believe in. How can we shape the culture in a way that is purposeful in achieving a better world […]

Learn More

The Social Dilemma marks an important milestone for furthering our mission

  • News
  • By Joshua Belhumeur

Did you catch The Social Dilemma on Netflix yet? Perhaps a little campy, but an effective vehicle for delivering the message that we’ve been sounding the alarm on for years now: the internet is killing humanity! As we wrote in the white paper that launched our nonprofit working to address this issue: The web started as a platform for human interaction and […]

Learn More

Death is inevitable.

  • Ideas
  • By Joshua Belhumeur

FOR ADVERTISING AGENCIES, COVID IS NOT JUST A SPEED BUMP. IT’S AN ACCELERANT FOR THE INEVITABLE DEATH OF THEIR MODEL. Advertising spending in the United States is expected to decline by 25% this year. The big, bloated agencies are now having to layoff staff and close office space while the clients are asking questions like: can we […]

Learn More

Don’t Panic. Pivot.

  • News
  • By BRINK

Early on in the COVID-19 crisis, the film and video production industry were promptly put on an indefinite pause. Since it is practically impossible to comply with social distancing measures on productions with more than one person, everything from basic video shoots to major Hollywood films has been shut down until further notice. As film […]

Learn More

With a Biden nomination likely, Democrats have a new challenge ahead

  • News
  • By Joshua Belhumeur

Alexandria Ocasio-Cortez recently said: “In any other country, Joe Biden and I would not be in the same party.” She’s right. Alas, our two-party system coalesces power in a way that forces dramatically diverse views under one tent. But whether we had 2 parties or 10, a democracy still requires coalitions to be built around […]

Learn More

If You Want to Make Change, First Make Friends.

  • News
  • By Joshua Belhumeur

Today is the official public launch of a project two years in the making that BRINK conceived, championed, and built with the backing of the City of Tucson: Connect Tucson Our goal is to help Tucson better attract and retain talent and businesses, the economic engine needed to create a healthier and happier community. While a […]

Learn More