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By Patrick Cavanaugh

Launched: Teampeople’s New Website!

We’re excited to announce the launch of a new website for our friends at TeamPeople:

Their team reached out to BRINK looking for a refresh. TeamPeople has seen tremendous growth the last few years, and needed a digital presence that better reflected the nature of their professional media staffing and management services; inspired by “Your Why”, Simon Sinek’s Ted Talk, “people don’t buy what you do – they buy why you do it.”

First designed in Summer 2014, their website had a satisfactory look and feel but the redesign had been deemed necessary to accomplish new goals, including:

  • Better Brand Storytelling, featuring more Video and Multimedia Content
  • Improved Search Engine Optimization and Site Performance
  • Focused User Experience Design, with intuitive Information Architecture and Ease in Navigation, to facilitate the User Journey to new Leads and Prospects
    • Conversions: Submit application / Request information / Request quote

Visitors to the website are primarily creative and technical talent looking for job opportunities, or prospective clients searching for staffing needs/resources. Our plan for the new design was to translate brand messaging into a site that is…

Effective, Memorable, Simple and Responsive.


Our solution addressed these goals in a user-centric design process of rapid prototyping, including discovery workshops with stakeholders, multimedia content production (including both kinetic typographic animation and a video shoot in our DC social studio), a robust WordPress CMS foundation and seamless integrations with JobScience, Salesforce and Pardot software applications.


And the website launch coincides with TeamPeople being awarded Inavero’s Best of Staffing® Client Award – based on ratings scores for superior service quality. 


We are proud to support an industry leader, and our friends, TeamPeople!

The website re-design presented an opportunity to refine our message, brighten the brand image and provide a seamless user experience. With BRINK’s collaboration and unmatched creativity, we’ve surpassed this vision.

– Courtney Gacona, TeamPeople Director of Communications & Marketing

By Patrick Cavanaugh