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Who is #greenshirtguy? All of us.

  • News
  • Events
  • By Lizzi Pittman

The Tucson city council meeting on August 6th was open to the public, and citizens took their usual places in front of the mayor to address the recent first-in-the-nation referendum passed that adds to the November ballot an item to make Tucson a sanctuary city. It’s as hot a topic in Tucson as it is […]

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Digital agency BRINK relaunches as “BRINK Creative Group”

  • News
  • By BRINK

Helping progressive brands, candidates and causes through “design on purpose.” When you’ve been a digital agency for more than 25 years, you inevitably go through many moments of reinvention to stay relevant.  When BRINK first started, the newness of the internet gave us our sense of purpose: we were in business to make the world […]

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For Whom Does Your Rainbow Flag Wave?

  • News
  • By Luc Goodhart

In the early hours of June 28th, 1969, NYPD raided the Stonewall Inn gay bar in Manhattan’s West Village, sparking a series of riots and ultimately coalescing a broader national movement called, at the time, the gay liberation movement. The following year, marches commemorating the riots and the queer agitators who incited them were held, […]

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How Taylor Swift’s “You Need to Calm Down” Could Have Had a Seamless User-Experience

  • News
  • By Sam Stern

If you haven’t heard Taylor Swift’s latest song “You Need to Calm Down” this critique may not make much sense. I’ll summarize…T-swift released it in the midst of LGBTQ Pride Month and included a call-to-action for users to sign her Change.org petition for Senate support of the Equality Act, which after only 4 days has […]

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BRINK sets out to make the world a better place with the launch of BRINKeats.

  • News
  • Ideas
  • By BRINK

BRINK is embarking on an exciting new venture! Inspired by our video, design, and web development production processes, we are expanding into the world of culinary delights! Watch the video to learn all about our new vertical: BRINKeats! It’s a tale as old as time: you’re in the middle of recording a pitch video for […]

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Social Media Rules Are Lazy. Break Them.

  • Ideas
  • By Joshua Belhumeur

I’ve had my fill of “experts” spouting their lists of hard and fast rules for social media, which they probably took from some generic marketing blog that, in turn, stole it from Hubspot, citing a “study” that their intern threw together with the scientific rigor of a Trump rally speech. What I’m sick of the […]

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Your Phone Is Your Best Friend (Dot Com): A Review of ‘100 Year Plan’

  • Events
  • By Luc Goodhart

We’ve seen the profusion of articles—tech-blog think pieces, peer-reviewed psychological studies, sociological inquests, and armchair Facebook treatises—all grappling with the same question: What are smartphones and social media doing to us psychologically as individuals and, more broadly, as a society? LA-based artists Bailey Hikawa and Scotty Wagner recently debuted their new multimedia project 100 Year […]

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Growing Up: Inc Magazine names BRINK one of America’s Fastest-Growing Private Companies

  • News
  • By BRINK

BRINK Ranks No. 3121 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 127% Percent   Oh, how we’ve grown! We knew we’ve been doing some interesting things at BRINK but were pleasantly surprised to find we made it to number 3121 on Inc. Magazine’s 37th annual Inc. 5000 list, the most prestigious ranking […]

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A “New Train of Thought” for BRINK

  • News
  • By BRINK

As leading consultancies like Deloitte and Accenture continue to acquire agencies and reshape the brand and digital marketing landscape, a scrappy, independent agency is competing by bringing “a new train of thought” to the antiquated, siloed and expensive approach that management consultancies are built on. Danny Vinik and Josh Belhumeur, partners at BRINK — a […]

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Good Content is Creative Content

  • Ideas
  • By BRINK

By Seanloui Dumas and Tia Lewis Everything has been done before. Nothing is original anymore. Or so people say. Could it be that the reason has less to do with what we are capable of, and more to do with the fact that conforming to what is familiar is just an easier way out? Take […]

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We Are Updating Our Privacy Policy, and You Should, Too

  • News
  • By Zeina Peterson

Europe did not come to play, y’all. As all of you marketing fanatics should know, the Europeans’ worry over privacy gave rise to the General Data Protection Regulation (GDPR) policy. This privacy regulation policy was enforced with the goal of harmonizing data laws across Europe and ensuring greater control over personal information and data—a win […]

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Tucson’s Marketing Scene: A War of Generations

  • Ideas
  • By Seanloui Dumas

No one wants to become irrelevant. But change is always on its way, and those who don’t adapt don’t survive. This challenge of bringing together the older generation and its younger counterpart has spawned many ideas on how to update business practices to appeal to both sides—but due to butting heads and competing ways of […]

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Farewell to U Street

  • Events
  • By Lizzi Pittman

BRINK is on the move! After more than six magical years nestled on a bustling block of U Street’s most creative corridor, we here at BRINK’s DC office are spreading our wings and taking off for new digs downtown. We have been steadily investing both time and money into building out our video production arm, […]

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News is Old

  • Ideas
  • By Juwan Chase

Please enjoy this guest editorial from our resident intern and future world-beater Juwan.    The news isn’t important. Well, not in the traditional sense anyway. People don’t stay up to watch the 10 o’clock news anymore—or any news for that matter. And it’s all because we have this amazing invention called “the internet.” (Maybe you’ve […]

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5 Remarkable Women to Watch in 2018

  • Ideas
  • Events
  • By Tia Lewis

March 8 is International Women’s Day, a holiday dedicated to the celebration of the achievements of women around the world. And boy, oh boy, are there a lot of women worth celebrating right now. From those taking political stands in a tumultuous time, to those pushing social change with their commitment to, well, being themselves, […]

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The Rise of the Evangelical Nationalist

  • Ideas
  • By Blake Crawford

“In America, we worship God, not government.” President Donald J. Trump declared these words in front of a raucous crowd at the “Celebrate Freedom” conference held in Washington, D.C., during last year’s independence weekend. This was not a simple invocation of God, as is so common in American politics, but rather a call to arms […]

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5 Experiential Art Exhibits to Ignite Your Imagination

  • Ideas
  • By Tia Lewis

When we think “art museum,” we often imagine silent paintings from long-gone eras, and smooth white sculptures of curly-haired Greeks, bestowed with the names of ancient gods that no one worships anymore. But in the age of experiential modern art, when the sudden spring of technology has allowed for the concept of “art” to expand […]

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Justice Isn’t Pleasant: When Harmony Undermines Progress

  • Ideas
  • By BRINK

A Conversation About #MeToo by Luc Goodhart   I was participating in a Facebook conversation last night with a male family member about the language of feminism, specifically in the context of the #MeToo movement. The gist of his post was something to the effect of, “If you as men are uncomfortable with the shifting […]

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The Crime of Color

  • Ideas
  • By Seanloui Dumas

Warning: This is 100% an opinion piece. With that I ask a simple question: Why does the world hate black people? I ask this not as an accusation, but as a legitimate question. Why does the world hate black people? I always found it weird growing up. Now, I should note that my experience with […]

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State of the BRINK

  • News
  • By Joshua Belhumeur

To say we’ve had a good year is an understatement. We’ve made significant investments to our studios in DC and Tucson, added fresh talent to our team and did a record amount of business in 2017. But with all of our success has also come a heightened awareness of our responsibility as media makers. This […]

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The Demand for Humanity in the Technology Age

  • Ideas
  • By Tia Lewis

When I went to McDonald’s the other day, I saw a video on one of their menu screens declaring that their eggs were “hand cracked.” At first, it made me laugh. Who is so nervous about machines in food production that they feel reassured to see an establishment they’re eating at has humans cracking the […]

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BRINKVISION: 5 Best Horror Films for Halloween

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  • By Alex Kack

Pull out the candy bowl, turn off the lights, and get ready for All Hallow’s Eve with BRINKVISION’s Five Best Horror Films!   Lake Nowhere (2014) Running only 51 minutes, Lake Nowhere packs in the retro gore. Released in 2014—but shot to mimic the film quality and style of your favorite 80’s slasher flicks—it manages […]

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10 Unsung Hispanic Heroes That Changed History

  • Ideas
  • By Joel Foster

Sunday marks the end of Hispanic Heritage Month, a time when we reflect on the accomplishments and progress of Hispanic culture around the world. You might wonder why Hispanic Heritage Month runs from September 15 to October 15, rather than the beginning of the month. There’s actually an interesting reason behind the timing. September coincides […]

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5 Times Technology Changed Politics Completely

  • Ideas
  • By Alex Kack

As the age of technology progresses, so does the way we receive information about politics. Each President in history has used all media channels available to disseminate campaign material to the public, some better than others. Looking back on several elections, we can see the trends of how technology has influenced politics over time. William Henry […]

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Art, Tech & Policy #1

  • Ideas
  • Events
  • By Alex Kack

The effects of technology and art are completely changing the political landscape within America and abroad for better and quite likely, for worse.  That was the big take away from our first ‘Art, Tech & Policy’ breakfast discussion event. At 8:30 in the morning, people came into our D.C. offices, wiped the sleep from their […]

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Now Hear This Podcast Festival 2017

  • News
  • Ideas
  • Events
  • By Lizzi Pittman

The last time I was in NYC I got a flat tire and spent the night at my friend’s Bed-Stuy apartment alone while they went camping. I ate a bodega burrito, pounded a six-pack and fell asleep watching Deadwood. It was awesome. This time around, I took the bus up to attend the Now Hear […]

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Nimble Rich Media

  • Ideas
  • By Lizzi Pittman

The Spiral Marketing podcast invited BRINK partner Josh Belhumeur on to discuss our approach to social content production and we shot the conversation in our DC studio. They talked about: Why old mindsets can be dangerous in this new fast-paced world Why “good enough” quality content can be great for consumers Perfectionism vs. just doing it “You can have […]

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The Millennial Myth: Are We Drawing Artificial Lines in the Sand?

  • Ideas
  • By Joshua Belhumeur

Is there a buzzword so deliciously buzztastic as “millennial”? AdAge used the term across 16 articles in the month of June alone. AdWeek included it a staggering 47 times! And, you would be hard pressed to find an ad agency pitch that didn’t include “millennial” engagement as a campaign cornerstone. Even AARP is sponsoring millennial-focused […]

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An Agency’s Declaration of Independence

  • Ideas
  • By Joshua Belhumeur

When in the course of doing business, it becomes necessary for an Agency to dissolve the bands which have connected them with their Client, a decent respect to the opinions of their peers requires that they should declare the causes which impel them to the separation. We hold these truths to be self-evident, that not […]

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Funk Parade Four; #FutureFunk

  • Events
  • Labs
  • By Patrick Cavanaugh

Announcing the Virtual and Augmented Reality Funk Laboratory Funk Parade is back, and the 2017 theme is #FutureFunk, inspired by the landing of George Clinton’s Mothership in DC, Sun Ra Arkestra’s afro-futurist headline performance, and the power of our diverse and vibrant community to celebrate a positive Future for all. And we’re bringing the Funk […]

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Why I Loathe April Fools’ Jokes

  • Ideas
  • By Caroline Jackson

There are few things that make me cringe more than seeing hoax after hoax pop up on Twitter on the first day of the fourth month of each year. Sure, some are creative. But ZERO are original. Because they can’t be. You are committing a primary offense when you gather a group of content creators […]

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The Trump Resistance

  • Labs
  • By Joshua Belhumeur

On the weekend of the inauguration, I ventured out into the city with one of our talented video producers, Danny Sax, by my side to film the protests and marches. We didn’t know exactly what the end result would be, we just knew we had to be there to document it. A plan started to come together Friday night […]

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Positing the BRINK of SXSW 2017

  • News
  • Ideas
  • Events
  • By Patrick Cavanaugh

I last attended South by Southwest in 2013, hitting the Interactive portion while supporting our work with the Army National Guard and planning our Man of Steel film co-marketing campaign, in addition to the Film festival for the premiere of Spring Breakers, a movie we had managed the pre-distribution social media for, and were promptly […]

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SxSW 2017

  • News
  • By Joshua Belhumeur

We came. We saw. We ate BBQ. BRINK flew out to Austin the weekend of March 10 to check out the spectacle of South by Southwest (SxSW). It’s been four years since we last had a presence there and this was my first time out. So I was eager to check out the scene. Here’s what caught my […]

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Launched: Teampeople’s New Website!

  • News
  • By Patrick Cavanaugh

We’re excited to announce the launch of a new website for our friends at TeamPeople: teampeople.tv. Their team reached out to BRINK looking for a refresh. TeamPeople has seen tremendous growth the last few years, and needed a digital presence that better reflected the nature of their professional media staffing and management services; inspired by […]

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The SEO Myth

  • Ideas
  • By Joshua Belhumeur

There was a time when you could hire an “SEO” (search engine optimization) consultant who would promise to get you first page rankings for choice keywords. Those days are long, long gone. The idea of SEO as the practice of improving search rankings is a myth. In some cases it is a flat out lie […]

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Podcasting Trends: How Will the Medium Change in 2017?

  • Ideas
  • By Lizzi Pittman

It will be interesting to see how 2017 predictions made by podcasting industry folks shake out in the new year. To start, Edison Research is predicting an uptick of tens of millions of monthly podcast listeners in the next 12 months.  Then, we have companies like Art19 are occupying a new, burgeoning space that connects […]

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Why I Marched

  • Ideas
  • By Lizzi Pittman

As a sane person, 6AM on November 9th kicked off what is turning out to be a prolonged high terror alert in my brain that shows no signs of quieting down. For me, the morning of January 21st was a way to respond in real life, in real time, to the terrifying reality of what […]

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You’re Going to Lose Your Job

  • Ideas
  • By Joshua Belhumeur

To the hard working manufacturers and blue collar laborers. The ones Bruce Springsteen writes depressing songs set to deceptively upbeat tempos about and pickup truck commercials and spray tanned politicians pander to. You were the first to go. You were recently swindled into thinking illegal immigrants and globalized trade agreements took your job. But that […]

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Key Insights from IBM World of Watson

  • Events
  • By Joshua Belhumeur

Chathura and I are in Vegas for the IBM World of Watson conference. We will be reporting live on the game changing technologies that will require BRINK and everyone else to adapt. So far, Chat has four key insights to share… Data Collection Collecting data is a vital aspect in today’s market. It is a necessity […]

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BRINK Picks: The Best in Media, Tech, Fashion, Film + More

  • Ideas
  • By Caroline Jackson

The BRINK offices are filled with a dozen creatives who are interested in wildly different stuff. Because of this, I’m often finding out about something amazing that I would never have heard of if one of my colleagues didn’t rave about it or recommend it to me. I figured some of you outside of BRINK would […]

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How to Win Political Polls and Lose Everything in 90 Days!

  • Ideas
  • By Patrick Cavanaugh

Surveys show 81% of people disagree with you, 60% weren’t listening and the other half don’t care and would like you to leave them alone, thanks. Political polls have come under fire in recent years for being wrong. 2014 midterm predictions were so bad it led the New York Times to ask “What’s the matter with […]

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BRINK is LIVE from #DemConvention in Philly

  • Events
  • By Joshua Belhumeur

Last Updated 07/27 at 11:00AM EST The BRINK team will be in Philly this week for the Democratic National Convention, working with our partners at Revolution Nation to help lobby for issues important to young voters with party influencers and filming / writing / reporting anything and everything we see. From what’s happening on the convention floor to the #BernieOrBust, […]

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Community Media Has New Hopes & Needs

  • Ideas
  • By Caroline Jackson

One year ago, we submitted a proposal to the City of Tucson with partners KXCI Community Radio and WaveLab Recording Studio to create a new community media center. In September of 2015, we were awarded the contract. The contract includes: continuing to provide community involvement to over-the-air television, marketing the City of Tucson and providing […]

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Reliving Funk Parade 2016: A 360 VR Video Experience

  • Events
  • By Patrick Cavanaugh

On May 7, 2016 our BRINK team partied at the third annual Funk Parade. For the uninitiated, Funk Parade is a one-of-a-kind day fair, parade and music festival, celebrating Washington DC’s vibrant culture, the historic U Street neighborhood community, and the Spirit of Funk that brings us all together. At BRINK we’ve been involved since […]

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How to Empower Content Creators

  • Ideas
  • By Justine Hong

“Empower the best content creators or f*ck you.” That’s one of the first results you’ll see if you google “empower content creators.” It comes from one of the many ramblings of rapper Kanye West. In this case: preach, Kanye. Here’s why that brash statement is so true, content creators do bring together (and mobilize) communities, and […]

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Influencers, Hipsters and the Multi-sensory Experience of Northside Innovation 2016

  • Ideas
  • Events
  • By Patrick Cavanaugh

We were lucky enough to receive an email from Scott Stedman, founder of the Northside Media Group, who wanted to reach out personally and invite us to be guests at Northside Innovation 2016, June 9-10 in Brooklyn, NYC. More specifically “North Brooklyn” in the post-peak-hipster-heart of Williamsburg. Many of the country’s most important brand marketers, innovators and […]

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How Do You Get Millennials to Care? Make Them Laugh.

  • Ideas
  • By Joshua Belhumeur

When John Oliver and his team of talented writers on HBO’s Last Week Tonight decide to spotlight an issue, you are guaranteed an experience of almost paradoxical joy and outrage. Taking cues from his time at The Daily Show (before it nosedived with Jon Stewart’s departure), Oliver exposes the absurdity of life, business, religion and politics through […]

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What’s Happening this Endless DC Summer

  • Events
  • By Patrick Cavanaugh

The City of Washington, in the District of Columbia, (no it’s not a state and that is totally bogus and we’re going to just have to do something about #dcstatehood) recently, barely, survived a record-setting streak of cold rainy days that really put a damper on May flowers. Locals likened it to a “Purple Rain” […]

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How is Augmented Reality Making a Big Impact?

  • Ideas
  • By Justine Hong

Open Snapchat, look into a mirror or refurnish your apartment. Augmented reality (AR) can be seen almost everywhere now, and you might not even realize how it’s entering your everyday life. So, what is AR exactly? Think of it as an alternative world that can’t be seen in plain sight. Perhaps you hold your phone […]

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E-junkie: Relaunching an E-commerce Shopping Cart

  • Labs
  • By Caroline Jackson

Who: E-junkie What: A lightweight, embeddable shopping cart When: 2003 Where: Tucson, Arizona Why: To make e-commerce easier for the makers of the world How: E-junkie started as a script Robin Kohli wrote for himself while he was working at BRINK as a programmer. He cobbled it together to sell $4 software and it was […]

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A Glove That Fits: What All Effective B2B Digital Marketing Has In Common

  • Ideas
  • By Joshua Belhumeur

During the infamous OJ Simpson trial, the late Johnnie Cochran immortalized the phrase: “If [the glove] doesn’t fit, you must acquit.” Now 20 years later, I had a trial of my own of similarly epic proportions. I was invited to deliver a three-hour keynote at the International Glove Symposium in Tucson, AZ. Three. Hours. I […]

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Social Media: With BRINK vs. Without BRINK

  • Ideas
  • By Caroline Jackson

For two years, BRINK handled the social media (and built a website) for a beloved food spot in Tucson, Arizona. We grew their nearly non-existent online brand from the ground up – creating compelling memes that local news outlets re-posted and driving countless customers to the restaurant with well-timed, tasty food pics. Our campaigns and […]

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Crisis Management: How to Rise Above the Social Media Trolls and Tribulations

  • Ideas
  • By Justine Hong

While social media can be used to share positivity, it can also inspire crude quips, ruffled feathers and rude comments. And in a world where social media never sleeps, companies have to respond quickly to their in-the-moment mistakes because their brand reputation is on the line, in real time. That’s why a crisis management plan […]

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Art Museum Websites: Why Are Most So Uninspiring?

  • Ideas
  • By Caroline Jackson

When we were tasked with creating a new site for our hometown Museum of Contemporary Art (MOCA Tucson) last year, the first thing I did was take a survey of the scene. I looked at lots of art museum websites, including every Andy Warhol Foundation grantee’s website (MOCA Tucson is one of them). I found little […]

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Online Restaurant Marketing: 5 Areas You Can’t Afford to Ignore

  • Ideas
  • By Justine Hong

Is your business making an impact online? Does your online restaurant marketing plan take into account how much people are on their mobile phones? If not, you’re missing out. The rise in new technologies means businesses can no longer just worry about ambience, food, traditional ads and in-real-life word of mouth, they also need to […]

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DC Event: Eye-Tracking Demo with UXPA

  • Events
  • By Patrick Cavanaugh

Come join UXPA-DC on Thursday, March 10th at the BRINK DC office from 6pm-8:30pm for an up-close demo of Ricky Pierson’s (of Tobii) eye-tracking devices.  This is a great opportunity to get your eye-tracking questions answered from one of the best! BRINK is proud to be an event sponsor and support our User Experience design community. Click here […]

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Chris Rock Oscars Joke Generator

  • News
  • By Caroline Jackson

On February 28th, Chris Rock will grace the stage of the Oscars for the second time. Some had hoped that he would boycott the event that ignored non-white actors for the second year in a row but he demurred. So now, many watchers will be looking for him to take a shot at the #OscarsSoWhite institution and […]

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On Exhibition: Abandoned Spaces Photography

  • Events
  • By Joshua Belhumeur

On exhibition in our BRINK DC gallery are the photographic works of the DC Urban Explorer’s Meetup. This group of talented DMV area photographers have captured amazing compositions while exploring abandoned spaces around the world (usually with permission). In these works, you find a wide variety of themes: some touching on decay, abandonment and loneliness while others finding nostalgia for day’s […]

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The Cannabis Aesthetic: How Will Weed Design Evolve?

  • Ideas
  • By Joshua Belhumeur

Pot is on a rapid path towards nation-wide legalization after decades of societal taboo and excessive legal enforcement. What was once a subculture associated with stoners and youthful rebellion is transitioning into a full lifestyle product category that just may someday have the same diversity of branding and advertising as alcohol. (And that is not […]

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Applying for Account Coordinator

  • News
  • By Joshua Belhumeur

Your mission, if you choose to accept it, has two parts: First, write an instructional how-to on anything you want. The more mundane the better (for example, “making a peanut butter sandwich”, “washing your car”, etc). Your goal is to make it exciting. To hook us in and compel us with a unique tone of voice. Don’t give us […]

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Testify! BRINK Talks Creative Economy at DC City Council Hearing

  • News
  • Ideas
  • By Patrick Cavanaugh

Yesterday, Chairman Vincent Orange of the Committee on Business, Consumer, and Regulatory Affairs in the City Council of Washington DC held a Public Hearing on the following legislation: B21-137, the “Workforce Job Development Grant-Making Reauthorization Act of 2015” B21-206, the “Film DC Economic Incentive Amendment Act of 2015” Director Angie Gates, of the newly formed OCTFME, was […]

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Pop Culture Talk: The Power of the Kardashian Social Media Machine

  • Ideas
  • By Syreeta Mack

We’ve reached a point in our collective culture where we must now ask ourselves: do we still want to keep up with this most famous family or are we thoroughly exhausted by the constant coverage of all things Kardashian? The thing with these otherwise “talentless” women – (and this is up for debate, I know) […]

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Best Practices for a Destination Marketing Website

  • Ideas
  • By Joshua Belhumeur

What constitutes a good destination marketing website today is significantly different than what was adequate 5 years ago. The web has evolved rapidly in that span. Broadband, social media and mobile devices have proliferated – growing quickly and simultaneously – and the expectations of users have evolved along with every advancement. If destination marketing organizations (DMOs) […]

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Our New Tucson Community Media Center

  • News
  • By Caroline Jackson

BRINK Media, KXCI Community Radio & WaveLab Recording Studio announce formation of the  “Tucson Community Media Center” With the intent to replace the existing, outdated public access television infrastructure, the newly awarded contract to create a new Tucson Community Media Center (TCMC) includes not only continuing community access to over-the-air television, but also an economic […]

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Content Strategy: Building a Social Media Supply Chain

  • Ideas
  • By Patrick Cavanaugh

Developing an effective content strategy and running an efficient, ongoing marketing campaign can be a difficult process. Just getting something started may seem daunting enough but the true challenge is maintenance and growth. Unfortunately, when it comes to engaging in the conversation there is no such thing as a “set it and forget it” approach. […]

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Instagram Should Step Up Against Online Plagiarism

  • Ideas
  • By Syreeta Mack

If you’ve been following any of Fat Jewish’s social media profiles, you’ll know that he’s internet famous for his often brash, off-color memes about any and everything. While I was always under the impression he “curated” the best of the internet, he didn’t always attribute. That’s being called online plagiarism. This caused many of the […]

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How Social Media Killed the Traditional Publicity Machine

  • Ideas
  • By Caroline Jackson

“What I predict is going to change in the next couple of years, pretty fast, is instead of issuing these statements through a publicist, that the Taylor Swifts and the Kylie Jenners will do everything on social media. I don’t think they need to pick an outlet anymore. I don’t think they need to find […]

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Transmedia Storytelling: The Art of Immersion

  • Ideas
  • By Joshua Belhumeur

Transmedia storytelling is the technique of developing a single narrative or story theme that spans many user touchpoints. The goal of this technique is to create an engaging experience for the audience. Blurring the lines between fantasy and reality, shared content fits together like pieces in a puzzle. I should point out that this technique […]

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Memorializing Cecil the Lion, A Pessimist’s View

  • Ideas
  • By Syreeta Mack

It is World Lion Day but the lion buzz on the Internet remains firmly focused on Cecil the lion. If you haven’t been following the news, Walter Palmer (dental jerk-off with a million dollar smile) is now on the lam after hunting and incidentally killing a “celebrity” lion. The public backlash was quick and brutal. Predictably, […]

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Does the Internet Generation Care About Art?

  • Ideas
  • By Patrick Cavanaugh

The Internet has been called the world’s great balancer. A neutral, universal access point to information, content, and communications. No doubt in it’s wake our society has been fundamentally changed: think of the sharing economy, and the cord-cutter revolution–no longer do we wait for cable television to broadcast something interesting, we search for and consume […]

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The Trumpification of America

  • Ideas
  • By Danny Vinik

As the creative director of a new media company striving to do creative and well-designed work, the thing that worries me about Donald Trump becoming president is much more than politics. What I’m really worried about is the Trumpification of America. Trump’s presidential campaign tagline is “Make America Great Again”. But what if his version […]

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Happy 30th Birthday .ORG

  • News
  • By Joshua Belhumeur

For the 30th birthday of the .ORG, Public Interest Registry approached us to invent a fun way to celebrate. The result is “30 Years of .ORG“, an interactive time capsule. See it in action at happy30th.org and let us know what you think @brinkmedia.

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What Two Dots Taught Me About Premium Content

  • News
  • By Caroline Jackson

I am fully addicted to Two Dots. It’s such a well-designed little game and I’ve ate up and fully enjoyed playing all 285 levels that currently exist. I have even paid the app to play more (99 cents for 5 additional lives) or play better (paying 99 cents for 4 little barrels that let me […]

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Arts Advocacy Day Recap

  • News
  • By Patrick Cavanaugh

I was fortunate to be able to attend the 2015 Arts Advocacy Day, hosted by the DC Advocates for the Arts, at the Corcoran’s Hammer Auditorium and GW Marvin Center on Saturday, April 25. Although forced to miss the Kingman Island Bluegrass Folk Festival, hearing from the remarkable speakers and community advocates provided for a […]

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What’s up with the Funk Parade?

  • News
  • By Syreeta Mack

For those of us, who aren’t fortunate enough to be 70’s babies and missed the era of goldfish-fitted platform boots, we’ll forever remain closeted disco queens. (That’s 70’s lingo – not my terminology but I feel like it aptly applies here.) At any rate, Chris Naoum and Justin Rood had the brilliant idea of throwing […]

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Inside “the button”, a Reddit Social Experiment

  • Ideas
  • By Joshua Belhumeur

The internet has a unique ability to unite strangers in the most bizarre ways. Fetishes, fantasies, fanaticisms, fears, there is a place for everyone to participate no matter how embarrassing, how silly, how disgusting. And with the cloak of anonymity, free from stereotypes and rash judgements, we are free to join others and form communities […]

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Yaqui Easter

  • Events
  • By Mary Ann Brazil

Tucson, Arizona is the most beautiful town in the Western United States. This spring we are dizzy with wild flowers in the surrounding desert due to unusually heavy winter rains which are treating us to the most painterly display of tender blooms: whites, yellows, oranges, purples and pinks. These last cool days with hints of […]

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SXSW Highlights You Probably Missed

  • Ideas
  • By Syreeta Mack

Everyone and Rolling Stone has published some sort of “Best Of” SXSW list. Let me save you the trouble and just tell you: you can expect the expected. They weren’t handing out originality, with the free schwag, bbq and cigarettes, in Austin this year. That being said, BRINK has been watercooler-ing our opinions about SXSW […]

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5 Tips To Earn Trust in Public Affairs Campaigns

  • Ideas
  • By Joshua Belhumeur

Trust is the glue that holds your public affairs campaign together. Your supporters need to trust that their advocacy will be meaningful. Apathetics need to trust your message in order to find it compelling enough to care. And stakeholders (policy makers, the media, industry insiders) need to trust in order to be swayed to affect […]

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BRINK wins Best of Show at ADDYs

  • News
  • By Danny Vinik

The website we built for NASA asteroid mission OSIRIX-REx, in collaboration with the University of Arizona Lunar and Planetary Laboratory, has won the ADDY for Best In Show, Interactive at this year’s American Advertising Awards in Tucson (AKA the BADDYs). #humblebrag Be sure to check it out if you haven’t yet: asteroidmission.org  

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Oscar Predictions from Across the Web

  • Ideas
  • By Caroline Jackson

Predicting Oscar winners is a super fraught endeavor (here’s a good explanation of why) but lots of smart folks still take a crack at it every year. So, instead of announcing our picks based on who we liked or who looks like they might win, we figured we’d go a different route to participate in […]

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The Supporter Journey for Effective Digital Advocacy

  • Ideas
  • By Joshua Belhumeur

With today’s social web, people undergo a more sophisticated and rapidly changing decision making process when evaluating causes, candidates and other traditional public affairs or PR issues. This presents both challenge and opportunity: they are bombarded with information (and misinformation) helping shape their opinions, but they are also more directly accessible and open to hearing […]

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Basel-A-Go-Go

  • Ideas
  • By Danny Vinik

I’d always wanted to go the the Art Basel art fair in Miami, and this year I finally got the chance. It was really fun overloading my senses with literally, tons, and tons, of art. After a few days of it, a few days of so many black paintings I could not count them all, […]

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“How Could an Agency Get This Sooo Wrong”

  • Ideas
  • By Syreeta Mack

I should just start by saying that I am New Yorker. I may not live in New York currently, but I am a New Yorker. It never leaves you, it’s like a stain on your soul. So when I saw that Taylor Swift was the new global welcome ambassador, I –  along with every other […]

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Hour of Code: In Support of Digital Literacy

  • News
  • Events
  • By Joshua Belhumeur

In commemoration of Computer Science Education Week, BRINK Creative Digital in Washington, DC will host a one hour introductory course to coding lead by Partner Joshua Belhumeur. Designed to demystify web development, participants who take the course will learn the lingo and develop basic skills to better speak with and/or hire developers. All proceeds from […]

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Pay Attention, Serial is a Media & Marketing Game Changer

  • Ideas
  • By Caroline Jackson

If you’re not one of the one million users who are listening to the Serial podcast, let me tell you about the best podcast out there. It follows one story, with an episode each week unravelling a case of high school murder. The case is true, and the way producer Sarah Koenig and her team doles it out […]

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Burn Your Marketing; Or How I Learned to Stop Worrying and Love the Man

  • Ideas
  • By Patrick Cavanaugh

It may be ironic, the amount of money spent affording travel, admission and survival when attending the week-long, strictly non-consumerist Burning Man arts festival, and in turn the inherent dissonance that emerges when looking at the events of Black Rock City through the eyes and brain of a marketer… For those who retch at the […]

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BRINK Launches into Space

  • News
  • By Patrick Cavanaugh

We’ve released another creative website. This time, we went interstellar. Our team of space cadets officially got their wings this week as we launched http://asteroidmission.org, a website for the NASA / University of Arizona led OSIRIS-REx mission. Built to showcase the science as much as the pure awesomeness of the project, we flexed our creative digital […]

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Welcome to 15andU

  • News
  • By Syreeta Mack

A few weeks ago, I stumbled on an awesome opportunity. A job posting for an “Creative Apprentice” on BRINK’s website. It asked me to create a video, Instagram post, GIF… any sort of visual media that would grab an audience’s attention and solicit an interview. I made it to round 2 (yes!) and was asked […]

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The “Chumps & Gertie” Experience

  • News
  • By Caroline Jackson

When we first were approached to pitch a concept for a video about the Tucson Streetcar, we were just one month away from opening day (which was slated for July 25th). On June 26th, we met with the Friends of the Streetcar  and collectively decided we couldn’t just do a slideshow. Whatever we did had to […]

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Fun with Fantasy Football Team Names To Celebrate the NFL Season

  • Ideas
  • By Joshua Belhumeur

Everyone at BRINK has different hobbies and passions. One of mine is fantasy football. Yes, I’m one of those guys. So I figured I would put my creative skills to work and come up with 5 clever fantasy football team names, complete with 5 minute Photoshop jobs for each, free for you to take and […]

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Essentials: How to Measure Social Media Success

  • Ideas
  • By Caroline Jackson

Learning to measure your social media success – and shortfalls – is the easiest way to determine how to retool and improve. But reporting is also complex and confusing. Because this is such an essential component of what you should be doing to be successful on social media, I wanted to boil it down to the absolute […]

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Essentials: Monitoring & Tracking

  • Ideas
  • By Caroline Jackson

Whether you are building a brand from scratch or your current social media / digital PR presence doesn’t seem to be working out, there are some things you can do today to get going in the right direction. An important part of social media is knowing how to track, and using the tools available to […]

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The Social Media Essentials: Content Creation

  • Ideas
  • By Caroline Jackson

Whether you are building a brand from scratch or your current social media / digital PR presence doesn’t seem to be working out, there are some things you can do today to get going in the right direction. One half of (successful) social media content creation is organization and planning. You can’t post willy nilly […]

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BRINKguide Launches Into the App Store

  • News
  • By Caroline Jackson

Our new travel app is out not! Awhile back, we decided to retool and create an entirely new sort of travel guide. The kind of travel guide we couldn’t find but wanted to have. When BRINKguide first started, we scouted writers and photographers in a dozen cities across the world and they wrote hundreds upon hundreds […]

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Hell Hath No Fury Like R F P

  • Ideas
  • By Patrick Cavanaugh

RFP. Three letters of impending doom. A glimmer of hope before shattered dreams. Hell hath no fury like R F P.   In the Client Service industry, for those fortunate enough to be unfamiliar, there is an all-too-common practice where-in a company sends out a Request For Proposal. Nominally, this document lays out all the […]

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A Tale of Two Sites

  • Ideas
  • By Joshua Belhumeur

An internal website redevelopment, turned journey of self-discovery, test of the boundaries of creative endurance and lesson in failure. “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” Despite the growing list of full digital services we offer, web development […]

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Launched: Restaurant Agustin Kitchen’s Website

  • News
  • By Caroline Jackson

We just launched a new website for one of Tucson’s premiere restaurants, Agustin Kitchen! This clean, responsive site (designed with Richie Brevaire) now fully represents this innovative New American restaurant and its three-time Iron Chef Ryan Clark. Check it out here. Maybe even make a reservation for some really good food.

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A Workflow that Works

  • Ideas
  • By Joshua Belhumeur

How we keep our agency running smoothly. BRINK has a bit of an uphill battle when it comes to managing its workflow. We are split between two coasts 3 hours apart, have a relatively large team acting as one unit, work on as many as 15 individual client projects at once and specialize in crisis […]

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Floppers, Clones and Trick Shots: The Best of World Cup Advertising

  • Ideas
  • By Patrick Cavanaugh

Have you been tuning into the World Cup? The world’s “most beautiful game” attracts record global audiences, and marketers everywhere dutifully produce the creative work necessary to win those eyeballs (lest they wander away for a beer or the loo). It’s interesting to see how the different brands choose to celebrate football / futbol / soccer […]

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Thesis Redux: 5 Years in Social Media

  • Ideas
  • By Patrick Cavanaugh

Engaging in the conversation; best practices in strategic social media Written in late 2008, defended in the spring of 2009, I wrote a Master’s Thesis explaining strategic social media–a relatively new channel of communications at that time. Providing both an introduction and framework for discussion, we can now look back from 5 years later to […]

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Goliath, Meet David

  • Ideas
  • By Joshua Belhumeur

Can small agencies compete for big brands? I often say that BRINK is not small, it’s “boutique.” That’s the word you use when you want to avoid feeling inadequate. Like a fine microbrew in a world of Budweisers, we’re better quality, more hip, more acquired. We don’t want to be Huge, we’re small by design. […]

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Embracing “I Don’t Know”

  • Ideas
  • By Caroline Jackson

It’s hard to say “I don’t know.” But it’s detrimental to act like you do know, when you don’t know, or worse when you can’t know. We’re faced with this all the time in our business. A new client comes in with an outdated website, haphazard social media posting and some print ads floating around, […]

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PREMIERE: Isaiah Toothtaker – “La Mer

  • News
  • By Caroline Jackson

SPIN just premiered a video we shot and produced with Isaiah Toothtaker at the BRINK studio. Watch the video here.

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You Schmooze, You Lose.

  • Ideas
  • By Joshua Belhumeur

The traditional accounts role (a la Peter Campbell of Mad Men) is a waste of money, and clients are starting to realize it. Ensure deadlines are met and expectations are exceeded. Serve as Agency liaison with client marketing staff. Develop briefs for client projects. Presents plans and concepts to client. These are responsibilities lifted from […]

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Tesla Needs Tucson

  • Ideas
  • By Danny Vinik

Dear Elon, You are not an ordinary car maker. So don’t make the mistake of being ordinary. Place is important. The happier your workers are the better products they will produce. If they aren’t happy, they will make mistakes and spend too much time trying to make themselves happy. Why Tucson for Tesla? Tucson is […]

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