User-centric design principles.
The most common failure of government agency websites, apps, touchscreens and process flows are user experiences designed around internal organization and administration. We take a user-centric approach, building interfaces around motivations, actions and desired results for the audiences we need to reach.
Creative that doesn’t suck.
We need to do away with the “lame factor” that is pervasive in the public sector, often the result of laziness and corner cutting. Creative can go a long way in helping our fellow citizens positively engage with their government. Good design is more than a luxury, it is essential to building trust and beneficial experiences with the public.
Make the complex seem simple.
Often the biggest challenge with government is communicating complex and mundane information. Few people can understand tax code but almost everyone can use Turbo Tax. Why? Because of their use of intuitive interactions to facilitate a journey through the process. As expert storytellers, we excel at building narratives to help users navigate complexity.
We minimize the role of subcontractors and prioritize multi-disciplinary collaboration. Designers, developers, strategist and content producers all working together as one unit elevates the quality and cohesion of the end product, reducing overhead costs and maximizing opportunities to innovate.