.gif)
Network for Good had been a trusted name in nonprofit fundraising, but its message was getting lost in a crowded, transaction-driven market. We helped them sharpen their focus to serve the small, under-resourced nonprofits that rely on them most and champion the idea that fundraising isn’t about transactions, but relationships.
With a donor management system designed specifically for small nonprofits—everything they need, nothing they don’t—we redefined their value around simplicity, clarity, and the power of connection.
After a complete brand overhaul that stayed true to the distinctive elements that had earned their credibility, Network for Good grew their business and ultimately achieved a high-dollar acquisition by software giant Bonterra — doing more good was good for everyone.