A BETTER WAY TO DO VOTER EDUCATION
For the 2018 Arizona elections, BRINK developed humorous voter guides in the form of IGTV clips to educate young people on the various candidates and ballot initiatives in the race.
This proof of concept showed that we can meet young people on the platforms they are already on with content that isn’t *gasp* a 50 page PDF full of dry candidate information. All without insulting your intelligence or putting you to sleep.
Winners of Best Use of Technology in Get Out the Vote at the 2019 Reed Awards!
See them in action below. And contact us if you want to brainstorm similar ideas for civic engagement.
Don’t have Instagram? No excuse, it’s free and you seem out of touch for not having it. You’re welcome.