They don’t all come easy, but this brand for the first ever BRINK podcast did.
The idea is that we would subvert the most common consumer propaganda we see in our daily lives in every visual or word choice we make. That included the creation of our first ever mascot that is totally not copyright infringement in any way, no sir.
We had a lot of fun doing it. And it turns out fun, so long as it's focused, is exactly how you make impactful brands. The pod won a Webby award; we’re sure the brand helped.
