If banking was old money – and it is old money – then the credit union is the black sheep of the family
Building on the simple, yet provocative idea of “small-minded banking”, we wanted to talk about the perils of grow-at-all-cost capitalism without getting caught in the big dumb culture war. Dysfunctional families, now that’s something we all have in common.
This spot had different cuts in different contexts across digital media and TV, but all served the same goal: introduce the market to an alternative way of banking and make First Commonwealth the face of small-minded banking.