Get Government Unstuck
Opexus
Brand Platform
In the words of AINS’ engineering lead: “the worst part of working for this company is our name.” So we gave the 30 year old govtech company a new one.
Opexus is a portmanteau (of sorts) of operational excellence. But the real special sauce of the new brand was the emotional core of its story, inspired by the question: when did bureaucracy become such a dirty word?
We made a strategy and visual identity system, provided support on brand materials design and made this award-winning manifesto video.
Opexus is a portmanteau (of sorts) of operational excellence. But the real special sauce of the new brand was the emotional core of its story, inspired by the question: when did bureaucracy become such a dirty word?
We made a strategy and visual identity system, provided support on brand materials design and made this award-winning manifesto video.
